Your business is like a cactus. When you've achieved a level of sustainability, it may not need much to take care of itself in order to survive. But if you want your plant to blossom out of survival mode and thrive in its environment (i.e., your market), you need to administer the appropriate amount of hydration, soil treatment and exposure to sunlight. Strategic design is your opportunity to make this transition. It rescues your business from mere survival and improves your company's brand, efficiency and growth. Thrive with The Bartley Group.